Steve Domahidy, the co-founder of Niner Bikes who went on to found his own company, has announced a rebranding and an update to the geometry of his company’s forthcoming 27.5+ Pinion-equipped hardtail.
Moving forward, Domahidy Designs will be known as Viral Bikes.
“The realization came hard and fast that Domahidy Designs was not working as a brand name,” said Domahidy. “Of course, I believed in Domahidy Designs, but I was also obviously too close to really get that the name was limiting the brand’s potential.”
The Skeptic features a 12-speed Pinion gearbox
In addition to a rebranding, the yet-to-be-released “All Mountain Hardtail” we highlighted last month has been renamed “The Skeptic.”
You can read more at BikeRadar.com