Domahidy Designs rebrands as Viral Bikes, updates Pinion hardtail

Steve Domahidy, the co-founder of Niner Bikes who went on to found his own company, has announced a rebranding and an update to the geometry of his company’s forthcoming 27.5+ Pinion-equipped hardtail. 

• Exploring 27.5+

Moving forward, Domahidy Designs will be known as Viral Bikes.

“The realization came hard and fast that Domahidy Designs was not working as a brand name,” said Domahidy. “Of course, I believed in Domahidy Designs, but I was also obviously too close to really get that the name was limiting the brand’s potential.”

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The Skeptic features a 12-speed Pinion gearbox

In addition to a rebranding, the yet-to-be-released “All Mountain Hardtail” we highlighted last month has been renamed “The Skeptic.”

You can read more at BikeRadar.com