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Pure Fix has made a name for itself with fixed-gear and faux-fixie bikes in flashy styles at reasonable prices. Now the brand is expanding its direct-sale model with the ability to get the bike built up for you.
The first of the three delivery options is the original, free method that has allowed Pure Fix to offer low prices compared to a traditional brand. The ‘DIY’ option is what it sounds like: you buy a bike and Pure Fix ships you a partially assembled bike in a box.
The second option is ‘Bike Shop Pickup’, also fairly self-explanatory. You order online, and the bike gets built up at a local shop for $49.
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The third option, ‘BYLT Delivery’, means a completely built bike gets dropped off at your place for an extra $99.
The delivery option is dependent on the availability of partner shops in a customer’s region. “The mechanic to your door is a bit of magic and unfortunately, not all areas are covered just yet,” said Pure Fix co-founder Jordan Schau. “We try and get somebody there but there will be cases where the the customer might have to get the bike at the shop or do home assembly.”
For now, the program is US-only, but Schau said the company plans to have it up and running in the UK and Europe “within the year”.
You can read more at BikeRadar.com
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