Today’s Plan is a relatively young Australian software startup that launched at the beginning of 2015. The online platform seeks to bring the knowledge of a qualified coach to an affordable, cloud-based training and coaching subscription service. With a year of product refinement now complete, we thought it was time to update our original story and check in on what this fast-moving company was up to.
Although there are businesses in this space already, Today’s Plan offers a range of unique features, split into two distinct areas. The first is a computer-generated, yet personalised training plan that based on your riding history, fitness level and time available to train is tailored towards your exact event goal. The other area is in analytics, with endless data captured and displayed in easy to use graphs and summarised terminology. The latter is something the Trek-Segafredo team, and a growing number of professional cycling coaches are now using.
Originally created with cycling coach Mark Fenner of FTP Training, Today’s Plan claims to have thousands of training templates in its database that users can make use of after answering the setup questions.
Company director Ben Bowley, a former managing director of Apple in Australia and New Zealand, explained to BikeRadar that the starting point had been him meeting Fenner as a customer.
“I was disappointed in my mountain bike marathon results and wanted to do better,” he said. “The following year, working with Fenner, I smashed my previous record and was competitive.
“I couldn’t have done it without a coach’s assistance – and our system is bringing much of that to your fingertips at an affordable price,” claimed Bowley.
You can read more at BikeRadar.com