Chain Reaction Cycles has confirmed it will be expanding into the sports nutrition arena with a new brand – Natural Nutrition.
We spoke to Sean Baker, brand manager of Natural Nutrition who, while keeping tight-lipped as to details said: “We’re always listening to feedback within the sports nutrition segment and we feel now’s the right time to move into this space with something healthy, wholesome and brand-new for cyclists.”
Natural Nutrition is set to join a number of in-house brands producing bikes and cycle components under the Chain Reaction label.
It isn’t yet clear when the brand will officially launch but we’ll keep you updated as and when it does.
You can read more at BikeRadar.com